Word Nerd

There's this auto shop in Oshkosh with a marquee that reads: "Ferrari service at Wal-Mart prices".

I get what they're trying to say, but you can't compare two unlike items. It should either be "Ferrari service at Kia prices" (both cars) or "Neiman Marcus service at Wal-Mart prices" (both retail stores).

It irritates me every time.